Located at 1301 S. Ocean Drive, this approximately 4 acre site on the barrier island currently houses the City’s Hollywood Beach Culture and Community Center, Harry Berry Park, and two asphalt surface parking lots.
Background and Process Overview
In February of 2020, the City Commission discussed the condition of the current community center and development interest in this site in a public Commission Real Estate Workshop. The direction was to broadly market any opportunity to redevelop the site to achieve the best possible proposals for the benefit of Hollywood residents. By the end of March, the City received an unsolicited proposal for the redevelopment of the site. The unsolicited proposal was determined to be a qualifying project as required by the state public-private partnerships statute, and the city issued the required Notice of Receipt of an Unsolicited Proposal and a willingness to accept competing proposals. The City’s real estate advisory firm, CBRE, marketed the opportunity nationally and internationally to more than 20,000 development contacts. The proposals were due in September 2020, and by October, the proposals were in technical review. In January 2021, the City Commission received an overview of the top 4 proposals in a public meeting, and in February, the firms submitted their best and final offers based on Commission and community feedback. This resulted in a final ranking, and on March 17, 2021, the City Commission approved the final ranking and authorized negotiations with the Related Group, the top ranked proposer. Weekly meetings between City staff, advisory consultants CBRE, and Related Group have taken place to develop a term sheet for the project. The term sheet was presented to the Commission at the August 25, 2021 Regular City Commission meeting. Links to the presentation, artist rendering animation and video archive of the meeting can be found in the "Additional Resources" section below. The Comprehensive Agreement will be presented to the City Commission for approval in early fall. Development Plans will go before the Planning and Development Board and City Commission for final approvals. Ongoing community outreach opportunities and negations on programming and design for the public amenities continues.
Proposed Public Improvements
The Related Group continues to work with the City to gain public feedback on the proposed public improvements and make adjustments to the plan based on feedback from the community. The first Community Input Session was held on Thursday, June 17, 20201 as a way to gain an understanding of what the public would like to see as part of the redevelopment of the site. Many of these improvements to the property, as part of the overall project, have been enhanced based on input from interested residents, including those who live in buildings nearby or adjacent to the site. Some of the more significant elements of the proposed project include a new 2-story oceanfront community center, expanded public park, enhanced dunes and open space, and additional public parking.
Proposed Public Improvements:
- 25,000 SF Oceanfront Community Center - approx. 20,000 SF under air, 3,100 SF elevated deck space, and including a public library, conference/meeting space, fitness center
- 36,000 SF Harry Berry Park including public restroom facilities, showers and children's playground
- 58,430 SF Public Plaza area and green space
- 25,000 SF Public Dune Preservation and Enhancement
- 9,600 SF Boardwalk Extension, excluding paved vehicular drive lanes
- 13,100 SF Landscaped Sculpture Park along A1A
- 4,500 SF Public Restaurant
- 5,000 SF Banquet Hall
- 158 Public Parking Spaces - 100 covered garage spaces, and 58 on-street spaces. Expanded vehicular clearance inside the Public Parking Garage (15 foot minimum) to allow for high clearance vehicles and equipment
Proposed Private Portion
- Height reduction from 365 feet to 347 feet tall
- Reduction of units to 190
Project Team Contacts
Department of Development Services
Office of Communications, Marketing & Economic Development