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Stage One, Johnson Street RFP Developer Interviews - Part One
Stage One, Johnson Street RFP Developers Interviews - Part Two

Photo by Alan Maltz
(Johnson Street site is to the far left)
Notice To All Bidders and
Proposers (Cone of Silence)
Official Johnson Street RFP
Stage One
deadline due on September 30, 2009 at 2:00 pm.
One original and 12 copies to City
Clerk's office, Room 221.
New -
Stage II Proposers Announcement
Notice of Intent to Short List Stage I Proposals
Stage I Proposals Received
REMINDER - Cone of Silence
Addendum 1
Addendum 2
Exhibit 1 - 2008 Phase I
Environmental Site Assessement
Exhibit 2 - 2008 Subsurface
Exploration & Geotechnical Engineering Evaluation...
Exhibit
3 - Appraisal of 4-Acre Johnson Street Redevelopment Site
Exhibit 4 - Appraisal of 1.3-Acre (Oceanfront) Redevelopment Site
Johnson Street RFP Community
Meeting Minutes - June 16, 2009
Johnson Street RFP Community
Meeting Minutes - June 18, 2009
Johnson Street RFP Community Meeting Presentation
Johnson Street RFP Protest Hearing Video
Johnson Street
Redevelopment Process
Members of the Hollywood, Florida City Commission (acting also in
their capacity as the Beach CRA Board of Directors) have asked City
Manager Cameron Benson for a recommendation as to how to proceed with
the redevelopment of the Johnson Street property, a City-owned five
(+) acre site strategically nestled between the Hollywood Beachfront
and the Intracoastal within the Beach CRA boundaries.
While the City Commission is interested in securing a
catalytic and viable public private joint venture
redevelopment on the site, three previous RFP attempts have
not resulted in a built project. It is important to note
however that as a result of these efforts, numerous procedural
issues have been addressed to ready the site for development,
including the recent approval from the 21-member Florida
Building Commission to allow beachfront construction east of
the coastal construction control line at the same elevation as
the recently improved historic Hollywood Beach Broadwalk.
A long term, 99 year, lease agreement with the City of
Hollywood is envisioned.
A Beach Master Plan and specialized Zoning district codes are
in place to guide redevelopment on this and other contributing
sites along the corridor. While the state of the nation's
economy has yet to rebound, targeted redevelopment projects
may help spur such a rebound and therefore should not be
delayed or postponed.
Because the City Commission is interested in moving forward as
expeditiously (and appropriately) as possible, the Commission has
authorized the City Manager to draft a two-step Request for Proposal
(RFP) process. The benefits of a two-stage redevelopment process are
many including the ability to solicit interest quickly, to encourage
broad developer participation with minimal up-front time and entry
cost, and to receive the widest range of concepts and possibilities
consistent with desired goals.
The City's RFP announcement, which must first be reviewed and
approved by the City Commission prior to dissemination, will
include a statement of desired goals, an explanation of the
proposed process and timelines, and detailed site information.
Once the RFP has been officially issued, a Cone of Silence
will be in effect preventing potential bidders from speaking
with members of the City Commission or any RFP-related
evaluation committee to be formed. A suggested, but not
mandatory, site tour and preproposal conference will be
scheduled prior to the RFP due date to allow potential teams
to present questions to staff.
Stage I of the two stage process would be a qualifications
round in which developers submit proposed team credentials,
describe previous (and hopefully relevant) projects, and
provide a brief discussion (two pages, no elevations) of the
proposed concept.
Generally speaking, Stage 1 will require respondents to
provide:
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detailed qualifications (development track record of the entire
development team proposed)
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descriptions of representative development projects by the team
(individually and collectively)
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demonstration of ability to secure financing of large scale projects,
and
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preliminary program concept (mix, character and sizing of uses and
phasing).
An interdisciplinary Evaluation Committee will recommend to the City
Commission a short list of the most qualified developers based on
weighted criteria included in the RFP. From that recommended list, the
City Commission will then select the developers chosen to compete in
the Stage II process.
Stage II submittals will require conceptual site plans and
design elevations, market analyses, financial proposals and
other detailed considerations that are costly and cumbersome
to prepare.
The Stage ll RFP is expected to require:
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preliminary design concept (preliminary site plan, massing, height,
physical character)
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preliminary feasibility and marketing analyses and financing plan;
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preliminary environmental impact and traffic analysis;
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preliminary proposed terms for lease of the site, and
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preliminary project implementation schedule.
The Stage ll proposals will be accompanied by a cashier's check for
$10,000 which will be refunded to unsuccessful proposers but will be nonrefundable to the successful proposer.
The Evaluation Committee will reconvene to hear Stage ll
developer presentations and to receive staff and consultant
findings. The Committee will then forward a recommendation
(and/or ranking) based on the weighted criteria to the City
Commission for consideration. After considering this
recommendation, the City Commission will then select a
preferred development team for negotiations.
RFP Schedule
The anticipated
scheduling of the RFP process is as follows:
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RFP released Thur.,
Jul. 30, 2009
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Pre-submission
conference and site tour Wed., Sept. 9, 2009 at 2:00 p.m.
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Stage I proposals due
Wed., Sept. 30, 2009 by 2:00 p.m.
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Interviews of
developers Tues., Oct 13th & Wed., Oct 14th,2009
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City Commission
Consideration Wed., Oct 21, 2009
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Notification of short
list for Stage II proposals Thur., Oct. 22, 2009
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Stage II proposals due
Thur., Jan 28, 2010 at 2:00 p.m.
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Interviews of
shortlisted developers to be determined
Visitor
Information
Related Links
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Fort
Lauderdale-Hollywood International Airport
So close, the word "Hollywood"
is even a part of the official airport's name. The Fort
Lauderdale-Hollywood International Airport serves 21.4
million passengers per year and provides non-stop service to
more than 55 U.S. cities and international service to
Canada, the Bahamas, the Caribbean, Mexico, and South
America. Carriers include: American Airlines, Air Canada,
Continental Airlines, Delta Air Lines, Frontier, JetBlue,
Northwest, Southwest, Spirit, and US Airways. Log onto
www.broward.org/airport to see how this airport is
taking off.
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Port Everglades
Eighty per cent of the land
area of Port Everglades is actually situated within the City
of Hollywood. The total value of economic activity at Port
Everglades surpasses $18 billion. Log onto
www.porteverglades.net to learn more about the busiest
cargo port in the world and one of the busiest passenger
ports.
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Hollywood Office
of Tourism
The Hollywood Office of
Tourism is the official tourism marketing organization for
the City of Hollywood. Tourism is Hollywood's number one
industry. In the course of a single year, millions of
visitors to Hollywood will generate approximately $438
million in taxable sales, $30 million in state taxes and
employ thousands of area residents. Last year, Hollywood
accounted for $6.5 million or 16.04 percent of the total
tourism tax collection in the Greater Fort Lauderdale
region. Of the 31 cities in Broward County, Hollywood was
number two, second only to Fort Lauderdale, in the
contribution of tourist tax dollars to Broward County. Log
onto
www.visitHollywoodFl.org to get an idea of the many
places to stay, things to do, ecoadventures to explore,
events to experience, and more.
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Hollywood Beach
CRA
The Hollywood Beach Community
Redevelopment District was created in 1997 and consists of
293 acres from Sherman Street south to the south property
line of the Westin Diplomat Resort and Spa, and from the
Intracoastal Waterway to the Atlantic Ocean. The CRA is
funded through Tax Increment Financing (TIF). In 1977 an
Amendment to the Community Redevelopment Act passed by the
Florida Legislature authorized tax increment financing of
community redevelopment projects within the Community
Redevelopment Area. Funding for the CRA is determined
annually and is in the amount of the increment. This is the
portion of the tax revenues generated within the
redevelopment area over and above the base year (1997). The
2.5 mile Broadwalk was funded through the increment and
current projects include the undergrounding of utilities and
streetscape improvements for an 18 block area. For more
information, log onto
www.HollywoodBeachCRA.org.
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City of
Hollywood Office of Planning
The City-wide Master Plan was
created in 2001 which helps guide local development. To
access this plan, along with a listing of current
development projects and the Zoning and Land Development
Code and other helpful information log on to
http://www.hollywoodfl.org/comm_planning.
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